313 Bowery- the Morrison Hotel has gone from Rock’n’Roll photos to Rock’n’Roll clothing. Andy Hilfiger, Tommy Hilfiger’s brother has opened this new store called RIFF. The store opened on Friday 14th 2011.
RIFF was filled to capacity- in the downstairs lounge the band Hired Killers Inc. played. Steven Tyler from Aerosmith sang 2 songs.